Sponsorship at Grand North Point Festival to promote new store opening. Designed 10x10 footprint for attendees to enjoy complimentary hair styling and makeup application by Ulta Beauty experts. Footprint featured a vanity area, lounge furniture, brand color pallet décor, and a unique photo op backdrop. Fabricated custom pallet wall with makeup lights & rustic vanity table. Guests received collateral with an in-store offer.