AWESTRUCK Marketing Group

Mastercard: Stand Up To Cancer

Beverly Hills, CA

Charity cocktail party in the Beverly Cannon Gardens as part of MasterCard’s Priceless Causes campaign. Proceeds from all ticket sales were donated directly to Stand Up to Cancer. Menu created and prepared by celebrity chef Susan Feniger, who interacted with guests on-site. Space was transformed with hedges, café lighting strung above, decorative food/bar stations, standing tables, and floral arrangements. Branding included step & repeat red carpet area, branded gobo, table tents, bar decals, branded napkins, drink stirrers and food picks. Event was repeated with a new theme at the Westfield San Francisco Centre the following year, with additional inclusions and celebrity chef Chris Cosentino.

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