PR Stunt taking place over 2 days at SXSW. 65 models hired to target attendees, causing disruption and turning heads in their nude attire, stenciled body paint and specific costumes as a nod to the show. Influencers Joshua Peck and Matt Cutshall participated. #stripped was a trending topic during SXSW and countless press hits; including Adweek.
Between social, influencer, press and search impressions, the campaign totaled 121 Million Impressions.