(10) City mobile tour to promote Stride Rite brand awareness, proper fit education, and the new Tropicali collection. A 20’ x 20’ tropical themed footprint, designed for engagement with kids and parents, traveled to children's festivals and popular family friendly destinations around the country. Featured a custom 3’ x 5’ shoe prop bubble machine, rainbow xylophone, swing photo experience, fit station, light-up display play area, lei-making, temporary tattoos, & branded giveaways. Portion of proceeds from on-site sales donated to Alex’s Lemonade Stand.
13,850 Participants, 56 Media/Influencers in Attendance, 77,000 Social Engagements, 3,300,000 Social Impressions, 28,700,000 Total Impressions