Pop-up consumer experience to promote the launch of The Pioneer Woman Dog Treats by Purina. Transported The Pioneer Woman’s ranch to the middle of New York City. Footprint featured photo experience in Ree’s famed kitchen, sample distribution area inspired by her mercantile in Oklahoma, and dog corral for consumers to play with adoptable dogs from the North Shore Animal League of America. The Pioneer Woman herself, Ree Drummond, made an appearance at the event to meet fans. AWE creative concept, event design, production of scenic backwalls, kitchen island replica, entry sign, custom wood signs, branded dog bandanas, recipe cards, set decor, staffing, and logistics.
Partnered with Golin.
Over 239MM impressions & featured placement on the front page of USA Today.