AWESTRUCK Marketing Group

Hallmark Channel: Museum of Christmas

New York, NY

5-day Pop-up experience to promote Hallmark Channels Countdown to Christmas programming. A blank canvas Meatpacking district space was transformed into "The Museum of Christmas", filled with peppermint tire swings, a snowball pit, life sized stockings, a room of infinity Christmas lights, a live evergreen wall complete with a Countdown to Christmas neon sign and Santa's sleigh, a giant gift mountain, over-sized inflatable hugging bears, and a Christmas tree winter wonderland. Event kicked off with a VIP media night party, then opened to the public for free. 

Resulted in 6,000 direct engagements and 9 Million social impressions.

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