New York, NY
Production partner for the “Whatever Froots Your Loops” Trunk Show event inside Kellogg’s NYC in Union Square. Event celebrated collaboration with fashion brand AWAYTOMARS and their exclusive Froot Loops inspired line. Appearance by Oliva Culpo. AWE produced custom built concept area set walls, floor decals, banner signage + interview area backdrop, window display, & dressing rooms with Toucan Sam decals on mirrors. Setup/strike of space + event day support.
Event design, planning, & PR by Edelman.