Three day event featuring Influencer Party, PR Stunt and Virtual Reality Experience to promote tourism to Alabama. Brooklyn Bar Partnership where approximately 70 influencers came to taste, drink and hear authentic Alabama items. Pictures captured with 360 degree photo booth. Times Square Mardi Gras takeover where true Mobile, AL float put on a show alongside Cajun Band and costume characters. Flatiron activation where custom prop allowed consumers to climb on and experience through VR headset the beautiful scenery of Alabama.