AWESTRUCK [aw-struhk]: A full-service experiential agency
rooted in NYC and LA that creates meaningful relationships between
consumers and brands by way of engaging, memorable programs that
exceed expectations. AWESTRUCK specializes in finding strategic,
smart ways to help brands interact with desired audiences across
multi-media platforms. The agency is driven by the passion to produce
jaw-dropping events and unforgettable consumer activations in every
shape and size. It is this drive that keeps the agency going, binds
the team together, and keeps clients coming back for more.
AWESTRUCKERS [aw-struhk-ur]: Energetic employees of AWE who
approach each project with a creative eye, strategic mind and
a logistical hand. From initial research and strategy through
activation, digital extension and measurement, the team takes every
step necessary to ensure each brand’s experience comes to life
in a meaningful way. Sometimes they have a little too much fun
with their work.
Examples for AWESTRUCK: “We are seeking bold, out-of-the box
ideas, seamless production and management, and social integration
for our upcoming project. We also have a turn-around time of
three weeks. Looks like we better call AWESTRUCK.”
What We Offer...
Research & Strategy
Production, Logistics & and Activation
Social Media/Digital Strategy
Conferences and Conventions
Special Events & Parties
National Geographic Channel: Brain Games
AWESTRUCK created a dynamic, experiential activation to promote National Geographic Channel’s returning series “Brain Games” by producing and touring a modular, gallery-styled experience that included (4) unique illusions. Consumers were invited to step inside and become part of the mind-bending action. Additionally, each illusion was outfitted with a custom, on-site photo sharing station that allowed attendees to share the photos of themselves within the illusions directly to their social media channels, amplifying the event and key tune-in messages online
Cat Café by Purina ONE
Leveraging the popularity of overseas feline establishments, AWESTRUCK partnered with GolinHarris and Nestle to bring North America its very first Cat Café! We transformed a raw event space in Manhattan’s Bowery neighborhood and the Cat Café by Purina ONE popped-up for 5 consecutive days, inviting consumers to drop by for Cat’achinos, conversation and cat health education. North Shore Animal League brought the 21 companion cats, each available for adoption, to mingle with guests – many of whom waited for hours in lines that stretched around the block for their chance to meet the adorable felines.
Comedy Central: Kegs & Eggs SXSW
In the middle of the action at SXSW, AWESTRUCK partnered with Comedy Central to promote the network’s 2014 line up of shows with a full-out, day-drinking extravaganza dubbed ‘Comedy Central’s Kegs and Eggs.’ The party welcomed over 1,200 visitors and reached 1.4MM fans online as everyone enjoyed a famous Austin-style breakfast of tacos & beer, our unique photo booth and animated GIF stations and a 500 gallon “beer” dunk tank, where historical characters splashed into the foam as guests took throws for the opportunity to win amazing prizes courtesy of Comedy Central.
Alabama Tourism: The Art of Alabama Food
To promote the Alabama Tourism Department’s ‘The Art of Alabama Food’ and new mobile app, AWESTRUCK produced and toured a custom art gallery with over-sized photographs of Alabama’s most famous culinary masterpieces. Kicking off the (5) market tour in NYC’s famed Chelsea Market, AWESTRUCK, in partnership with Luckie & Co., threw a spirited tailgate party for media and key influencers to meet the chefs, sample some of the star dishes from the state, download the app and peruse the gallery of food photography.
ABC DWTS: “Dance Happy, Be Healthy”
In support of the two-night finale of “Dancing With the Stars” and Walgreen’s ‘Dance Happy, Be Healthy’ initiative, AWESTRUCK produced (2) live events in NYC and LA that invited consumers to watch professional ballroom dancers perform and then move directly onto the dance floor to learn basic steps for themselves. Attendees were also able to learn about Walgreen’s products that may help them in their efforts to live happy and healthy. The events included celebrity appearances by Dancing With the Stars’ talent Louis Van Amstel, Tristan MacManus and Anna Trebunskaya to add to the excitement and media value of each event.
FX: The Americans
AWESTRUCK organized a choreographed unit of KGB Soviet soldiers and commanding officers to march on Times Square to promote FX’s new show “THE AMERICANS”. Shouting out commands in Russian and marching in time to a military drum beat, the soldiers held signs that - when flipped over above their heads – created a mosaic of THE AMERICANS title treatment and tune-in info.
WINNER: 2014 Pro Awards Top Honor for Best Use of Event or Guerilla Marketing
PBS: Downton Abbey Tea Truck
To build buzz and drive tune-in for the Season 4 Premiere of “Downton Abbey” on PBS, AWESTRUCK mobilized a fully wrapped mobile tea truck to the streets of New York City. The charming stylized team targeted Manhattan hot spots and offered consumers an authentic taste of “Downton Abbey” by distributing tea and biscuits while also driving home key tune-in messages for Season 4 of the beloved series. Operating for (5) days, our truck and fully costumed staff engaged thousands of fans and even made an appearance on “Good Morning America”.
Samsung: Unpacked Galaxy S4 Launch
To help with the highly anticipated release of the Samsung Galaxy S4, AWESTRUCK was engaged by the Barkley Kalpak Agency to create a consumer-facing program to support Samsung’s 2014 ‘UnPacked’ event in NYC. To help drive consumer and media awareness, we choreographed a flash street performance of 20 professional male dancers who performed all over Manhattan for 4 days leading up to the larger UnPacked event at Radio City Music Hall and Times Square. On the date of the larger events, AWE helped take over Times Square and created a live viewing experience for consumers to watch the event taking placed at Radio City Music hall via a live stream to the American Eagle Digital Board.
Vh1 Pop Up Video
AWESTRUCK created and developed a multi-user Augmented Reality experience to invite attendees of Lollapalooza and The Mixtape Festival to step into the world of “Pop Up Video”. The experience activated on a large format digital screen and users were given paddle fans featuring markers used by the software. The app featured 100+ different creative augmented experiences directly related to the festival, the lineup and music videos “popped” by Vh1. Screen grabs of the AR screen were taken and consumers were able to upload their picture via a custom iPad application directly to their Facebook or Twitter.
“The Wizard of Awe”
And our seasoned hand at the helm.
Fan of: Any ocean
Enjoys: Bone in NY strip steak charred medium rare with well done french fries and a California cab
She knows the perfect pour for every situation.
Fan of: Soul Cycle
Enjoys: Trying new restaurants and anything having to do with wine
“The Idea Whisperer”
You need a creative, strategic idea? He’s got ‘em. Lots of ‘em.
Fan of: Anything a 40-year old woman would watch…
Enjoys: Iced Coffee
Senior Director of Operations
“The Rock Star”
Work with her and you’ll understand.
Fan of: Ohio State and the Buffalo Bills
Enjoys: Sunshine, laughing with family & friends, Peanut M&Ms and a dirty martini with 3 olives
Director of Production
Seriously, this guy never stops.
Fan of: Live music & Grumpy Cat
Enjoys: Iced coffee & frozen margaritas
She handles the details so you don’t have to.
Fan of: University of Michigan
Enjoys: Traveling & Soft Chocolate Chip Cookies
Neither snow nor rain nor heat nor gloom of night stops this man from completing his mission.
Fan of: Any mirror! He’s fond of his reflection
Enjoys: All things superhero
GeneralFor general, new business and press-related inquiries,
please contact Robin Potash at 212-381-9500,
or email her at firstname.lastname@example.org.
EmploymentFor event and promotional positions, please email us at email@example.com.
For all other employment opportunities at AWESTRUCK,
please email us at firstname.lastname@example.org.