Vh1 Pop Up Video

AWESTRUCK created and developed a multi-user Augmented Reality experience to invite attendees of Lollapalooza and The Mixtape Festival to step into the world of Pop Up Video.  The experience activated on a large format digital screen and users were given paddle fans featuring markers used by the software.  The app featured 100+ different creative augmented experiences directly related to the festival, the lineup and music videos “popped” by Vh1.  Screen grabs of the AR screen were taken and consumers were able to upload their picture via a custom iPad application directly to their Facebook or Twitter. 

Comic Con 2012

AWESTRUCK Marketing Group took over Comic Con 2012 with 10 different promotions. Check it out!

Tomb Raider
NY Comic Con

AWESTRUCK created and activated a Tomb Raider Archery Experience that invited NY Comic Con attendees to test their skills shooting three arrows at themed targets.  AWESTRUCK custom fabricated a fully branded 10’ x 40’ footprint complete with live foliage, Tomb Raider branding and two archery lanes.  The experience extended beyond the walls of the footprint with branded consumer photos, opportunities to pre-order the title onsite, a trailer featuring the actual game content as well as two video monitors displaying a closed-circuit live feed of all the action going on inside the enclosed range.

FX “The Americans”

AWESTRUCK organized a choreographed unit of KGB Soviet soldiers and commanding officers to march on Times Square to promote FX’s new show “THE AMERICANS”.  Shouting out commands in Russian and marching in time to a military drum beat, the soldiers held signs that - when flipped over above their heads – created a mosaic of THE AMERICANS title treatment and tune-in info.

FedEx
SXSW Power Couriers

To create buzz for FedEx at SXSW and spread awareness for the FedEx Mobile App, AWESTRUCK helped bring the FedEx Power Courier team to life and deployed them across the grounds of SXSW, providing mobile charging capabilities for attendees.  Outfitted in custom charging vests with USB outlets, the Power Couriers allowed attendees to plug in their mobile devices while educating them on the FedEx Mobile App.  The Power Courier promotion drew in mobs of people each day and was trending across social media.  FedEx was one of the most talked about promotions at SXSW - a huge success!

Red Bull
Air Race New York

To drive awareness and ticket sales for their first ever Air Race in New York City, Red Bull commissioned AWESTRUCK to produce a campaign that would bring the excitement of air racing to the daily lives of New Yorkers.

Over five days, and in more than 20 simultaneously permitted locations, we installed larger-than-life inflatable “air gates” to give pedestrians and drivers alike the feeling the pilots feel as they navigate the Air Race slalom course.  The promotion was so successful that ticket sales jumped from 40% to 100% over the course of the program.

THQ
Homefront

THQ tapped AWESTRUCK to promote their new video game, Homefront, at the E3 Convention in Los Angeles.  Homefront envisions a year 2020 in which North Korea has invaded the United States.  To bring that reality to E3, we constructed a North Korean military checkpoint in a parking lot and gave away free parking for placing a North Korean flag on their vehicle. Our 120-soldier strong North Korean army marched in formation around and throughout the convention center.  Following this tease at E3, Homefront became one of the most anticipated games of the year.

Discovery Channel
Shark Week

To promote The Discovery Channel’s Shark Week programming to New Yorkers, AWESTRUCK designed and produced custom “shark” canopies on 20 Pedicabs in NYC. These 20 Pedicabs offered free rides – and head-turning exposure – to the people of New York for 2 weeks. Pedicab drivers were outfitted as lifeguards in tank tops and board shorts to complete the program.  Campaign won a Gold and Silver ADDY and helped deliver a record-setting 29.1 million viewers for The Discovery Channel.

Animal Planet
The Lost Tapes

This project utilized live and digital components to maximize The Lost Tapes’ exposure at Comic-Con and beyond. Everyone was greeted upon entrance with a giant rattling crate (ostensibly containing a monster) with attached flat screen playing show footage.  At our forest-themed booth, attendees were given black-light key chains to hunt for a secret code written in invisible ink. Once found, texting the code entered them to win a free iPad.  They could also tweet photos of our roaming Yeti.  Our integrated promotion netted 12,000 booth visits with 82% of visitors participating in our tweet and text contests. 

Zespri Kiwifruit
Full Service

Beginning with a mobile sampling campaign in 2007, our relationship with Zespri Kiwifruit has grown into a full-blown marketing partnership, with duties including branding, creative, social/digital strategy and implementation, traditional advertising, PR and strategy.  Our integrated approach to Zespri’s business and marketing challenges has yielded valuable sales and awareness results year over year.

Mott’s
Kentucky Derby

To drive awareness for Mott’s Garden Blend, AWESTRUCK conceived, designed and produced a vibrant celebrity green room at the 2011 Kentucky Derby.  Complete with a Taste Challenge Station, Signature Cocktails and Finger Foods, a custom-built garden and Kate Walsh as the host, the area provided a luxurious branded space for celebrities and other VIPs to watch the races and enjoy Mott’s.  The program succeeded in targeting highly visible influencers and garnering national press.

AWESTRUCK

We’ve been connecting brands with their consumers since 1999.  With offices in New York, Los Angeles and San Francisco, and operations everywhere in between, we’ve got the capacity to handle any size project.  Our specialty - and our passion - is producing amazing events and truly memorable consumer activations.  It’s what keeps us going, it’s what binds us together, and it’s what keeps our clients coming back again and again.  We love what we do and we’ll make sure you’ll love working with us.

Larry

CEO

“The Wizard of Awe”

And our seasoned hand at the helm.

Fan of:  Any ocean
Enjoys:  Bone in NY strip steak charred medium rare with well done french fries and a California cab

larry@getawestruck.com

Robin

President

“The Big Cheese”

Big things do come in small packages.  Hail to the chief.

Fan of:  Univ. of Michigan Football
Enjoys:  Oreos & Pinot Grigio

robin@getawestruck.com

Lori

Partner

“The Sommelier”

She knows the perfect pour for every situation.

Fan of:  Glee
Enjoys:  Trying new restaurants and anything having to do with wine

lori@getawestruck.com

Scotty

SVP, Entertainment

“The Entertainer”

We’re sure glad he hasn’t quit his day job.

Fan of:  Bad Sharon Stone movies
Enjoys:  Anything Mexican

scotty@getawestruck.com

Jason R

SVP, Business Development

“Captain Sarcastic”

But in the best way possible.  No, really.

Fan of:  The New York Football Giants
Enjoys:  The occasional cocktail

jason@getawestruck.com

Damien

VP, Operations

“Conqueror of Missions Impossible”

If “teamwork makes the dream work,” he’s the guy you want as your coach.

Fan of: The NY Football Giants
Enjoys: Long walks on the beach and candlelit dinners

damien@getawestruck.com

Joel

Creative Director

“The Idea Whisperer”

You need a creative, strategic idea?  He’s got ‘em.  Lots of ‘em.

Fan of:  Anything a 40-year old woman would watch…
Enjoys:  Iced Coffee

joel@getawestruck.com

Nick

Art Director

“The Paintbrush”

He’s the one who makes sure everything we do looks beautiful.

Fan of:  Project Runway
Enjoys:  Tapas and Whiskey & Cokes

nick@getawestruck.com

Alexandra

Jr. Creative & Copywriter

“The Wordsmith”

Putting big ideas together, one word at a time.  Write, write and repeat.

Fan of: Jazz and Rock n’ Roll
Enjoys: Playing piano, painting and paddle boarding

alex@getawestruck.com

Rachel

Strategist

“The Guide”

Because even visionaries need a little help now and then.

Fan of:  animated films
Enjoys:  lazy afternoons and sushi

rachel@getawestruck.com

Valerie

Senior Producer

“The Rock Star”

Work with her and you’ll understand.

Fan of:  Ohio State and the Buffalo Bills
Enjoys:  Sunshine, laughing with family & friends, Peanut M&Ms and a dirty martini with 3 olives

valerie@getawestruck.com

Sean

Manager, Production & Events

“The Powerhouse”

Seriously, this guy never stops.

Fan of:  Dark comedies & indie flicks
Enjoys:  Low-carb bagels and caffeine

sean@getawestruck.com

Garrett

Producer

“The Cucumber”

Always cool under pressure.

Fan of:  COPS
Enjoys:  Breakfast Tacos and Whiskey & Soda

garrett@getawestruck.com

Sarah J

Producer

“Organizer Extraordinaire”

She handles the details so you don’t have to.

Fan of:  Hugh Laurie
Enjoys:  Chai Tea Lattes

sj@getawestruck.com

Michelle

Producer

“The Executioner”

Creatively killing the competition and carrying out successful campaigns.

Fan of:  The SF Giants
Enjoys: Black Manhattan with 2 luxardo cherries

michelle@getawestruck.com

Sheila

Finance, HR & Office Manager

“Keeper of Company Secrets”

A good one to have on your side.

Fan of:  Chocolate
Enjoys:  Chocolate

sheila@getawestruck.com

Pamela

Senior Accountant

“Number Woman”

She’s a superhero with spreadsheets.

Fan of:  Theme Parks
Enjoys:  Sushi and apple martinis

pamela@getawestruck.com

Harley

Dog Strategist

“Best Friend”

Fan of:  Long days snoozing in the office
Enjoys:  Dry food and bottled water

harley@getawestruck.com